Ghee is awesome. And healthy for you. And it’s incredibly easy to make.
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“keto” pizza
When you call your shop “keto pizza” and your entire rationale for that is that you roll the base out really thin.
And some massive dumbarse reviews you and thinks it’s really working.
Also, “almost nil” is apparently 52g, which is about three day’s worth of carbs for most people doing keto.
Marketing, you can’t beat it.

Oatly: The New Coke

Misinformation/confusion is the key to many of our largest advertising campaigns.
Tobacco did it successfully for decades. Sugar has been doing it for over half a century.
Read MoreIs there an award for worst photoshopping?

If not, there should be, just so The New Daily could win it for the above piece of utter garbage. I know there’s no money in newspapers to employ people with talent these days, but man, just leave it out if that’s the best you can do.
https://thenewdaily.com.au/entertainment/tv/2020/07/13/plate-of-origin-judges/